Digital marketing can be defined as the combination of marketing strategies carried out in digital media. Thus being interactive, focused, measurable marketing, which is carried out using digital technologies in order to reach and create customer prospect in consumers.
The main objective of digital marketing is to promote brands, create preference and increase the flow of activity, all through different digital marketing techniques. Although this is a definition of what is currently known as digital marketing, this concept cannot remain static, because the practice of this discipline is constantly and deeply evolving, especially if you think about how the tools and platforms where digital marketing can be done are changing.
Adobe Experience Cloud brings all your marketing technology together in one place, so you can do everything from managing your content and delivering email campaigns to automating your ad buying and measuring your success. An integrated approach for a seamless experience.
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